Social Media in the Ice Arena Industry
We all know that Facebook and Twitter are huge. So huge that companies as big as Google try desperately to take advantage of the market. In the same way, large and small companies, in all markets, work tirelessly to develop an effective advertising campaign in social media. With the ability to get easily, quickly and very economically to customers it would be absurd not to be involved and yet it seems that many ice rinks, in my opinion, do not use it effectively.
I follow a large sample of Ice Sands across the country, and although there are many who use it well, it seems that most of them do not use social media as effectively as they could be. It goes beyond setting appointments for open hockey or the child’s father and stick time. It goes beyond bombarding your followers / friends / clients with SPAM type information. It seems to happen all too often, Rinks simply use their Facebook and Twitter accounts to fly people with information without worrying about how often they post, how they say it or how impersonal they have done it.
The secret and beauty of Facebook and Twitter is that it offers two-way communication capability. It gives management and / or property the ability to talk to a mass market of their customers or prospects and get information, understanding, and feedback on how their customers view their facilities, how their programs, and feel about their staff. The second secret of social networking is how to make this happen.
People do not respond to appointments, do not respond to constant sales, and do not respond or use infrequently. If you want people to follow you, like your pages or publications and share your information with your friends, you must use your social media with tact.
Publish once, maybe twice a day (Facebook Twitter allows more), be sure to use some of these messages to take time and thank your customers, congratulate them for their awards (Hockey Tournament , Curling Competition, Speed â € \u003câ € \u003câ € \u003câ € \u003câ € \u003câ € \u003cRace Skating, and sometimes they just offer interesting information that people can not know (Zamboni travels on average 2000 miles a year).
Facebook and Twitter are not difficult to use, do not let your age, technical ability or lack of time stop you. cheap smm can do it, in fact the best person can be your youngest employee, paid lower, and would probably be very happy to help you develop a plan and program. All social media markets offer mobile applications that you can easily access from any smartphone, so you can post anywhere, anytime. Everything you need about a minute and something to say, even if just \\\\\\\\ Thanks \\\\\\\\.
To finish, follow these rules, but do them in your favor. Remember that most people have between 200 and 300 friends or followers as a minimum, so posting early in the morning or late at night may not be in your best interest. You can make your message fall too low on your feed and simply get lost in cyberspace. Do not be afraid to use technology to your advantage. Even if you are not so comfortable with it, if you act cautiously and respectfully, there should be no reason your audience will not grow.